Lifestyle & retail

How WOW Concept turns every in-store receipt into a loyalty acquisition channel

Most in-store customers walk out anonymous. WOW Concept changed that. A QR code on every receipt invites shoppers to join El Círculo WOW and claim the points from the purchase they made. Combined with tiered rewards and POS identification, every transaction becomes a retention opportunity.

Tiered Loyalty program

POS In-store identification

QR on receipt Post-purchase capture

The challenge

WOW Concept had a gap between their physical stores and their loyalty program. Existing members could be identified at the POS, but first-time in-store shoppers left without any connection to the brand. No email, no account, no reason to come back.

They needed a way to reach those anonymous customers after they had already bought. Not an intrusive ask at the register, but a compelling nudge that showed them exactly what they were leaving on the table.

The solution

Every receipt now carries a QR code and a clear message: "El Círculo WOW en la mesa. No dejes puntos de esta compra." Customers scan, join the loyalty program, and instantly claim the points from their purchase. No app download, no friction.

Behind the scenes, JeriCommerce powers the full loyalty infrastructure: tiered rewards that increase with spend, Shopify POS integration for instant member identification in-store, and Klaviyo automations that keep new members engaged after their first visit.

Natively embedded in the online store

Tiered rewards that drive repeat visits

QR on every receipt to capture new members

Instant member ID at the point of sale

Loyalty emails automated through Klaviyo

Every receipt includes a QR code to join El Círculo WOW and claim purchase points

El Círculo WOW, everywhere they shop

The receipt gets shoppers in the door — but WOW Concept didn't stop there. El Círculo WOW now has a dedicated hub on the storefront where members see their points balance, their tier, how close they are to the next one, and every reward waiting to be claimed.

The same personalized hub lives inside each customer's account, and points-to-earn appear right where people decide to buy — on product pages and in the cart. WOW Concept even gives the program its own slot on the homepage and drops in campaign banners, like double points for a week, whenever they want to spark a spike. Loyalty stopped being a page nobody visited and became part of the whole shopping experience.

The WOW Universe hub: points, tier progress and every reward, all in one place.

The same hub inside the account — loyalty one click from every order.

Homepage spotlight

WOW Universe gets its own slot in the homepage hero, front and center for every visitor.

Campaign banners on demand

Limited-time pushes like double-points weeks drop straight into the hub — no developer needed.

WOW Concept product page showing the points a shopper earns with WOW Universe

Points on every product

Product pages show exactly how many points each purchase earns, multipliers included.

WOW Concept cart showing the WOW Universe points the order will earn

Rewards in the cart

The cart reminds shoppers what they'll earn before checkout, nudging bigger baskets.

AI customer care

Loyalty answers, handled by AI

Members don't have to hunt for their balance. WOW Concept's AI support assistant — powered by Konvo — verifies a shopper's identity, then answers loyalty questions right in the chat: points, tier, which rewards are available, and how to redeem them in store or online.

Konvo AI customer-care chat explaining how a WOW Universe member redeems a reward in store

Email & data sync

Loyalty woven into every Klaviyo campaign

El Círculo WOW doesn't stop at the storefront. Because JeriCommerce syncs each member's loyalty data into Klaviyo, WOW Concept weaves points, tiers and wallet cards straight into the emails customers already open — from a product newsletter to a dedicated wallet-card push.

Points balances, tier progress and “add your card to Wallet” prompts render dynamically inside each send, personalized to every member. With metafields, segments and events flowing in automatically, the team manages almost the entire program from Klaviyo — unifying loyalty data and every channel behind a single campaign calendar.

Loyalty metafields sync

Each member's points, tier and next-tier goal sync to their Klaviyo profile, ready to drop into any email as dynamic content.

Live loyalty segments

Members flow into segments by tier, points balance or wallet-pass status, so every campaign reaches exactly the right audience.

Loyalty events

Points earned, rewards redeemed and tier changes fire as events, triggering timely automated flows with no manual work.

Klaviyo email from WOW Concept inviting a member to add their WOW Universe card to their phone Wallet

A dedicated Klaviyo send drives wallet-pass adoption, with every reason to save the card in one place.

WOW Concept product email with a WOW Universe footer showing the member's tier and points balance

Every newsletter carries a live loyalty block — the member's tier, points and how far to the next level.

The results

Real numbers from El Círculo WOW, live from JeriCommerce production data.

26%

Repeat purchase rate among loyalty members

97%

Wallet-pass retention

90%

Of redeemed rewards used at checkout

3,300+

Active wallet passes

Supporting stats

9,275 members have made repeat purchases
3,271 active wallet passes across Apple Wallet and Google Wallet
2,015 rewards redeemed and used at checkout

★★★★★

“Working with JeriCommerce has been a pleasure!

What we value most is that it doesn't feel like a classic vendor-client relationship. The team always listens to our feedback, takes it seriously, and finds the best way to adapt to what we need.

For us, that makes a real difference. We're building our loyalty program and the JeriCommerce team truly walks with us through the process. We grow together, try things, improve, and keep moving forward!

On top of that, the relationship with the team is always close and easy, which we really appreciate.”