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Black Friday Playbook

Make Black Friday sell more, and keep the customers it brings.

Use your loyalty program to turn a two-week sale into more sales now and more members who come back. Online and in store.

We help you set up your loyalty program, ready before Black Friday.

The shift

Black Friday is two weeks of flat discounts. It doesn't have to be.

Everyone runs the same percentage off. Loyalty lets you add variety, urgency and a reason to return, without only cutting price.

What you can run

Plays you can run this Black Friday.

Ideas worth trying, each built on a real feature.

Rewards Calendar

A different reward each day of your sale.

Points multipliers

Multiply points, any channel, on your schedule.

Tap in store

An in-store scan that unlocks a reward.

Early access for members

Reward VIPs with first access.

Referrals

Turn members into your acquisition channel.

Two goals, one program

One program, working both ends of the sale.

The same setup drives the sale and keeps the customers it brings in.

More sales

Fresh reasons to buy across the whole sale, not one flat offer.

โœ“ A new reason to buy each day of the sale
โœ“ Point multipliers that lift baskets without a deeper discount
โœ“ Urgency you can schedule, online and in store

More retention

Buyers leave as members with points and a reason to come back.

โœ“ Every buyer can leave as a member
โœ“ Points and rewards waiting after the sale
โœ“ A December win-back to the Black Friday cohort
What powers it

The features that power it.

Real product you can set up before the sale.

Boost Campaigns

Points multipliers, your way

Multiply points and choose the channels: online, POS, or specific stores. Boost the earning actions you pick and schedule it one-time or recurring. More reasons to buy, without cutting price.

โœ“ Multichannel: online, Shopify POS or specific locations
โœ“ Per earning action, on the schedule you set
โœ“ One-time or recurring, no price cut
Rewards, gifts & early access

A different reward every day

Build a rewards calendar: points one day, a gift the next, early access, a discount. Not all discount, so there is always a fresh reason to come back.

โœ“ Points, gifts, early access or discounts
โœ“ A new reward for each day of the sale
โœ“ Visible in the customer's wallet pass
Referrals & VIP tiers

Members bring members, VIPs get status

Turn your customers into an acquisition channel with referrals, and give your VIP tiers first access to the sale. Status and word of mouth, not a blanket discount.

โœ“ Referrals that reward both sides
โœ“ Early access by VIP tier
โœ“ Tier jumps that update the pass
Wallet pass, in store and online

One pass, in store and online

Loyalty lives in the customer's wallet pass, with discounts and rewards they can use at checkout or at the till. A tap or scan in store identifies them and unlocks the reward.

โœ“ Apple Wallet and Google Wallet, no app to download
โœ“ NFC tap or QR scan in store with Shopify POS
โœ“ Discounts and rewards that sync to one profile
Works with your stack

Works with the tools you already use

JeriCommerce runs on Shopify and Shopify POS, and connects to Klaviyo so every loyalty moment can trigger a flow or a campaign. No middleware to wire up.

โœ“ Built on Shopify and Shopify POS
โœ“ Klaviyo flows and campaigns from loyalty events
โœ“ Segment by tier, POS activity and location

Trusted by Shopify brands worldwide

Fairfax & Favor
Siwon
Blue Banana
Nude Project
Go Menorca
Aurรฉline
Grace Bijouterie
Wowconcept
Old Jeffrey
Amama Mood Shop
Bijuego
Noir Chocolatier
One Sports
Atlanta Chess Club

Your loyalty program runs on the tools you already use, with the integrations to match.

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Set up your Black Friday before the rush.

More sales during the sale, and more customers who stay after.

We help you set up your loyalty program, ready before Black Friday.