Streetwear

How Nude Project pioneered NFC-powered loyalty cards with JeriCommerce

Nude Project is the first brand to implement NFC technology in their loyalty cards. From instant identification at point of sale to experiential rewards like a tap-and-get-served wine moment. Powered by JeriCommerce and LoyaltyLion.

NFC Tap-to-identify

First ever NFC loyalty card

Instant Customer recognition

The Challenge

Nude Project needed a faster, more frictionless way to identify loyalty members at the point of sale. Scanning QR codes or asking for phone numbers created friction in a brand experience built around speed and effortless style.

They wanted something as simple as a tap. A way for customers to be instantly recognized at the POS, but also a tool to create memorable brand moments, like unlocking an experience by tapping their card.

The Solution

Nude Project became the first brand to implement NFC-enabled loyalty cards powered by JeriCommerce and LoyaltyLion. Customers tap their card to be instantly identified at the POS. NFC also powers experiential moments, like tapping to get served a glass of wine at events and in-store.

Shopify + Shopify POS

LoyaltyLion loyalty sync

NFC tap-to-identify at POS

Nude Project NFC loyalty card: tap and get served a glass of wine

Tap to unlock a secret spot in the Barcelona store

The Results

A new standard for loyalty identification at point of sale.

Instant

Customer identification

Zero

Friction at POS

First

NFC loyalty implementation

★★★★★

“Working with JeriCommerce has been an amazing experience. They are incredibly professional, and thanks to them we were able to bring to life the loyalty card we had always envisioned. A card with NFC technology that allows us to create real experiences inside our stores, generating a level of interaction that customers can actually feel.

We went from asking customers for their email at checkout, creating queues and a poor experience, to a simple tap that gives us all the customer information we need.

But the truly incredible part is what we can create with it. We have been able to connect the card to a wine machine in our Rome store, allowing customers in a higher loyalty tier to enjoy a glass of wine while shopping, or to access a secret spot in our Barcelona store. And this is just the beginning, as it opens up a whole new world of experiences for us to explore.

Beyond the product itself, their support has been outstanding. The team is always helpful, proactive and incredibly solution-oriented. They truly like to grow alongside your brand, and they bring a very close and personal approach to the relationship. That was something we valued a lot when choosing to work with them, because from the beginning we felt we were not going to be just another client.

From our side, we only have words of gratitude and recognition. JeriCommerce is a truly top-level partner, and we couldn't be happier with what we've built together.”