How Nude Project pioneered NFC-powered loyalty cards with JeriCommerce
Nude Project is the first brand to implement NFC technology in their loyalty cards. From instant identification at point of sale to experiential rewards like a tap-and-get-served wine moment. Powered by JeriCommerce and LoyaltyLion.
The Challenge
Nude Project needed a faster, more frictionless way to identify loyalty members at the point of sale. Scanning QR codes or asking for phone numbers created friction in a brand experience built around speed and effortless style.
They wanted something as simple as a tap. A way for customers to be instantly recognized at the POS, but also a tool to create memorable brand moments, like unlocking an experience by tapping their card.
The Solution
Nude Project became the first brand to implement NFC-enabled loyalty cards powered by JeriCommerce and LoyaltyLion. Customers tap their card to be instantly identified at the POS. NFC also powers experiential moments, like tapping to get served a glass of wine at events and in-store.
LoyaltyLion loyalty sync Nude Project NFC loyalty card: tap and get served a glass of wine
Tap to unlock a secret spot in the Barcelona store
In-store enrollment, one tap away
Customers hold their phone near an object on the counter that matches their loyalty program identity and a link opens on their screen. From there they join the program and download their wallet pass. The NFC tag sits inside the object, so it feels like part of the store instead of a code taped to the counter. No camera, no scanning, just tapping.
Tap an object, join the program, download the wallet pass
The Results
Real adoption numbers from Nude Project's NFC loyalty card program.
“Working with JeriCommerce has been an amazing experience. They are incredibly professional, and thanks to them we were able to bring to life the loyalty card we had always envisioned. A card with NFC technology that allows us to create real experiences inside our stores, generating a level of interaction that customers can actually feel.
We went from asking customers for their email at checkout, creating queues and a poor experience, to a simple tap that gives us all the customer information we need.
But the truly incredible part is what we can create with it. We have been able to connect the card to a wine machine in our Rome store, allowing customers in a higher loyalty tier to enjoy a glass of wine while shopping, or to access a secret spot in our Barcelona store. And this is just the beginning, as it opens up a whole new world of experiences for us to explore.
Beyond the product itself, their support has been outstanding. The team is always helpful, proactive and incredibly solution-oriented. They truly like to grow alongside your brand, and they bring a very close and personal approach to the relationship. That was something we valued a lot when choosing to work with them, because from the beginning we felt we were not going to be just another client.
From our side, we only have words of gratitude and recognition. JeriCommerce is a truly top-level partner, and we couldn't be happier with what we've built together.”
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