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How Lamarca Well turned its wellness store into a loyalty club with one QR code

Lamarca Well launched Well Club with JeriCommerce: customers scan a QR code in store, sign up with their email and save their card to Apple Wallet or Google Wallet. No app to download.

In-store QR At several spots in the space
Apple + Google Wallet The card lives on the phone
No app To download
Well Club sign with a QR code in the Lamarca Well bookshop

The challenge

Lamarca Well is a wellness space in Madrid's Salesas neighbourhood: supplements, skincare, beauty tech and a wellness and lifestyle bookshop under one roof. Almost every customer relationship happens in the store, and they wanted that visit to carry on after customers walked out the door.

The program had to be instant: join in seconds, mid-visit, without downloading an app or filling in a long form at the counter.

The solution

Lamarca Well created Well Club, its own loyalty program, with JeriCommerce. A sign with a QR code at the counter and at other spots around the store invites customers to join: they scan it, enter their email and download their Well Club card to Apple Wallet or Google Wallet.

The rules fit on one sign: 10 WellPoints for creating an account, 2 WellPoints for every euro spent, and exclusive perks to redeem. Every time the balance changes, the customer gets a push notification on their phone with their points.

QR code sign-up at several spots in the store
Apple Wallet and Google Wallet card
WellPoints: 10 for joining, 2 per euro
Push notification on every balance change
Well Club sign at the counter: join, earn and unlock, with the QR code
Well Club sign-up screen on a phone
Well Club also lives on their website: the same program and the same rules, whether customers buy online or in store.

The results

A program that fits on one sign and works from the very first visit.

No app
Customers join straight from their phone camera
10 WellPoints
Welcome bonus as soon as the account is created
Push
A phone alert every time points go up

Want every store visit to end with a new member?

Start free on Shopify: QR or NFC sign-up and an Apple Wallet and Google Wallet card, just like Lamarca Well.

Free plan available

Customers queuing at a shop counter while a staff member serves them at the till