How Lamarca Well turned its wellness store into a loyalty club with one QR code
Lamarca Well launched Well Club with JeriCommerce: customers scan a QR code in store, sign up with their email and save their card to Apple Wallet or Google Wallet. No app to download.
The challenge
Lamarca Well is a wellness space in Madrid's Salesas neighbourhood: supplements, skincare, beauty tech and a wellness and lifestyle bookshop under one roof. Almost every customer relationship happens in the store, and they wanted that visit to carry on after customers walked out the door.
The program had to be instant: join in seconds, mid-visit, without downloading an app or filling in a long form at the counter.
The solution
Lamarca Well created Well Club, its own loyalty program, with JeriCommerce. A sign with a QR code at the counter and at other spots around the store invites customers to join: they scan it, enter their email and download their Well Club card to Apple Wallet or Google Wallet.
The rules fit on one sign: 10 WellPoints for creating an account, 2 WellPoints for every euro spent, and exclusive perks to redeem. Every time the balance changes, the customer gets a push notification on their phone with their points.
Acumula WellPoints con cada compra y desbloquea beneficios exclusivos.
- 01Únete: crea una cuenta y recibe 10 WellPoints para empezar.
- 02Acumula: 1 € gastado = 2 WellPoints.
- 03Desbloquea: canjea tus WellPoints por beneficios exclusivos.
The results
A program that fits on one sign and works from the very first visit.
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