Jewelry & Accessories

How Bijuego built a fully branded loyalty program across web and three stores

Bijuego launched Programma Fedeltà Bijuego on JeriCommerce — its own branded page, four VIP tiers, and rewards for every purchase, online and in every store.

4 VIP tiers Base → Icona

Online + in-store One rewards program

Fully branded Their own loyalty page

The Challenge

Bijuego runs a playful jewelry and accessories brand across a Shopify store and three physical shops in Italy. They wanted a loyalty program that felt unmistakably theirs — their name, their peperoncino, their tone of voice — rather than a generic widget tucked into a corner of the account. And it had to work exactly the same whether a customer shopped online or walked into a store.

They also wanted to reward their existing customers from day one, and keep the whole experience in the customer’s pocket — no app to download, no separate loyalty login to remember.

The Solution

Bijuego built Programma Fedeltà Bijuego on JeriCommerce: a fully branded loyalty program that lives on its own page. Customers become members and earn points on every purchase — online and in all three stores — climbing four VIP tiers (Base, Fan, Star and Icona), shown as the brand’s own wax-seal medals, with faster earning at the top.

Native Shopify POS ties the two worlds together: members are recognised and rewarded whether they buy online or walk into a store. Behind the scenes, 21 customer segments and six engagement automations — in-store scan, member-get-member, purchase incentive, social follow, account verification and card activation — keep the program running on its own, with a wallet pass and push notifications keeping members in the loop.

Shopify + native POS across three stores

Apple & Google Wallet pass

Four VIP tiers: Base → Fan → Star → Icona

21 segments + 6 engagement automations

Member-get-member referrals

Push notifications on every balance change

A loyalty page that’s unmistakably Bijuego

Not a generic widget — Bijuego’s own branded page, where customers become members, climb four VIP tiers and redeem rewards, online and in every store.