Turn your tiers into a reason to spend more
A tier no one earns faster in is just a badge. Give higher tiers a real earning multiplier โ Silver x1.5, Gold x2 โ and status becomes something customers spend to reach and stay in. Visible in their wallet, and set without touching your margin.
Why a multiplier makes tiers worth climbing
Faster earning pulls spend up
The closer a customer gets to a faster-earning tier, the harder they push to reach it. A x2 at the top turns a nice badge into a concrete reason to consolidate spend with you instead of a competitor.
Status they can feel
The multiplier is visible in the loyalty app and on the wallet card, so a tier isn't an abstract label โ every purchase visibly earns more, reinforcing why the level is worth keeping.
Growth without the margin hit
Apply the factor to tier points only and reward cost never moves, or preview the redemption cost and cap the multiplier before it goes live. You control exactly how generous each tier is.
Set how fast each tier earns
Give every tier its own earning factor โ Bronze at the base rate, Silver x1.5, Gold x2. On a 1 pt/โฌ1 base, a Gold customer earns 2 pts/โฌ1, so โฌ100 spent moves them toward the next reward twice as fast. The factor stays hidden until you switch it on.
Higher tiers earn faster. The factor stays hidden when it is not used.
Speed up progression, rewards, or both
Decide what the multiplier touches. Apply it to tier points only and customers climb tiers faster with zero extra reward cost. Apply it to new balance points too and they also earn spendable rewards faster. Change your mind anytime โ it never rewrites points already earned.
Changing it rebuilds current-cycle tier points, without rewriting existing points.
The 2x they can see every time they earn
A benefit customers can't see doesn't change behavior. The current multiplier lives on the wallet card and in the loyalty app โ with a design and translations that can change per tier โ so Gold feels different from Bronze on every purchase, and a push lands the moment a higher factor unlocks.
Brands making their top tiers worth it
Real brands using tier multipliers to move spend toward their best customers.
WOW Concept
How WOW Concept rewards higher tiers with faster earning to lift repeat spend.
Read case study
Nude Project
How Nude Project uses tier multipliers to keep its most loyal members climbing.
Read case study
Blue Banana
How Blue Banana makes top tiers earn faster across online and in-store.
Read case studyTrusted by Shopify brands worldwide
Give your best customers a reason to spend more
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