How Fairfax & Favour enhances their loyalty strategy by combining a native app with tier-based wallet passes

The Challenge

Fairfax & Favour was looking to enhance their loyalty offering by making loyalty tiers more visible and tangible, extending the experience beyond their native app, and ensuring a smooth in-store experience through POS integration.

While the app handled many core features, they needed a solution that made loyalty instantly accessible, especially at the point of sale and in physical touchpoints where the app wasn't always practical. They needed an alternative channel for frictionless access to loyalty benefits.

The Solution

The brand implemented JeriCommerce's wallet pass as a complement to their native app, giving customers a more effortless way to access, display, and use their loyalty benefits, especially in person. Each member receives a pass styled to match their loyalty tier, adding a premium, branded feel to the experience.