Reward what makes your brand unique, not just checkout
Purchase-based points are the standard. What sets your brand apart lives outside that: attending an event, tagging a photo, pre-ordering a drop, watching a video. Configure up to 5 custom earning flows and reward the behaviors that actually build your community.
Why brands earn beyond the purchase
Reward behavior, not only transactions
Purchases are one signal. Attendance, advocacy, engagement, and content are others. A loyalty program that only tracks orders misses most of what makes a customer valuable to your brand.
5 slots keep you focused
The mechanism gives you 5 custom flow slots. Not infinite, so each one has to earn its place. Forces you to reward the behaviors that actually move your brand, instead of scattering points across everything.
Extends via Shopify Flow and Klaviyo
Any event you can detect with Shopify Flow or trigger from Klaviyo becomes an earning trigger. Webhooks, integrations, and native Shopify triggers all wire into the loyalty balance.
Configure earning for the behaviors that matter
Pick up to 5 custom earning flows on top of the standard purchase rule. Each has its own name, trigger, and points value. Examples brands run today: welcome coupon on wallet install, points for a verified review, points for attending an in-store event, points for tagging the brand on social, points for watching a product video, bonus for pre-ordering a drop, anniversary reward.
Trigger from anything Shopify Flow or Klaviyo can see
The 5 slots are not limited to hardcoded events. Wire each flow to a Shopify Flow trigger or a Klaviyo event and any signal in your stack becomes an earning trigger. Custom checkout attribute, form submission, subscription state change, webhook from a third-party app: all become points on the balance.
A loyalty program that reflects the whole relationship
Programs that only reward purchases feel transactional. Programs that reward the behaviors around the purchase (community, content, attendance, referrals) feel like a relationship. Custom earning flows are what turns a discount ladder into a community layer.
Brands earning beyond the purchase
Real brands rewarding the behaviors that build their community.
Nude Project
How Nude Project rewards community and in-store engagement, not just online orders.
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WOW Concept
How WOW Concept layers custom earning on top of the base purchase rule.
Read case study
Blue Banana
How Blue Banana builds a loyalty program that reflects brand behavior, not only spend.
Read case studyTrusted by Shopify brands worldwide
Reward what your brand actually cares about
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