Loyalty sign-up by tapping, not scanning
QR codes work. NFC tags are cooler. Customers hold their phone near an object in your store, a link opens, they join your program and get the wallet pass. No camera, no scan, no code taped to the counter.
Why brands use NFC tag enrollment
One tap and they're in
No camera to open, no app to download. The customer holds their phone near the tag, the enrollment link opens, and they're in your program in seconds.
The tag disappears into your store
NFC tags fit inside whatever object matches your brand: a mannequin, a display piece, a statue, a printed card. Customers don't see the tag. They see something from your store.
Wallet pass ready on the spot
Enrollment ends with the wallet pass downloading to Apple Wallet or Google Wallet. From tap to loyalty member with the pass on their phone, in one motion.
From tap to member in one motion
The customer holds their phone near the NFC tag. Their default browser opens the enrollment URL. They fill in a short form, then the wallet pass downloads. No app install, no barcode alignment, no scanning.
Hide the tech, keep the brand
NFC tags are small stickers. Slip one behind any object in your store: a mannequin's tag, a statue's base, a display card, the frame of a fitting-room mirror. Customers don't see 'scan here', they see part of your store. The tap feels earned, not instructed.
Works alongside QR, not instead of
Not every customer will find the tag on their first visit. Keep QR codes on receipts, at the counter, or on printed inserts as a second door. Both flows go to the same enrollment URL and issue the same wallet pass. Choose whichever feels natural for each customer.
Brands using NFC tag enrollment in-store
Real brands turning store objects into invisible sign-up points.
Nude Project
How Nude Project turned Barcelona store objects into invisible sign-up points with NFC tags.
Read case study
WOW Concept
How WOW Concept complements NFC with receipt QR to capture sign-ups after checkout.
Read case study
Blue Banana
How Blue Banana Brand uses in-store NFC identification to recognize returning customers on arrival.
Read case studyTrusted by Shopify brands worldwide
Turn the tap into a sign-up
Free plan. No credit card. Stick a tag on any object and open enrollment tomorrow.
Free plan available