Reward points with the discount that fits
Fixed, percentage, free shipping, or Buy X Get Y — each one does a different job. Target them to the right products and customers, and stack them with your Shopify promos. Here's how to use each, with real examples.
How to use each discount — and combine them
Fixed & percentage — clear value
€10 off reads as concrete value and protects a known cost; 15% off rewards bigger baskets. Use fixed for predictability, percentage to push basket size.
Free shipping & buy X get Y — nudges
Reward free shipping over a threshold to get carts across the line, or 'Buy 2 Get 1' to clear a slow line and lift units per order.
Stack them with your store promos
Reward codes can combine with your Shopify product and shipping promotions, so a loyalty reward lands on top of a live sale — and single-use keeps it controlled.
Four types, four jobs
Each discount type does something different — so match it to the behavior you want. A fixed amount for a clear, predictable reward; a percentage to grow basket size; free shipping to lift checkout conversion; Buy X Get Y to move a specific product. All funded by the same points balance.
Funded by the customer's points balance.
Aim the discount, protect the margin
A reward doesn't have to apply to your whole store. Limit €10 off to the Summer Collection, reserve a free gift for Gold members, or keep your newest, highest-margin lines out of any discount. The reward pushes what you want to sell, to the customers you choose.
High-margin lines stay out of the discount.
Stack rewards with your live promos
Reward codes can combine with your other Shopify product and shipping promotions — so a €10 loyalty reward lands on top of a seasonal sale, or free shipping combines with a percentage off. Toggle combinability per reward, and because every code is single-use and one-per-customer, combined offers can't be abused.
Brands rewarding with the right discount
Real brands matching the reward to the moment and the margin.
Nude Project
How Nude Project rewards shoppers with discounts tuned to each drop.
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WOW Concept
How WOW Concept uses targeted discounts to move the right products.
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Sarelly Sarelly
How Sarelly Sarelly rewards customers with on-brand, margin-safe offers.
Read case studyTrusted by Shopify brands worldwide
Reward customers with the discount that fits
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