How SarellySarelly connected their Klaviyo-built loyalty logic to a fully branded wallet pass via API

The Challenge

Like many omnichannel brands, SarellySarelly wanted a loyalty solution that would allow them to send push notifications, connect with customers at the point of sale, and offer a consistent mobile experience across channels.

However, what set their case apart was the need to keep full control of the loyalty logic inside Klaviyo. They had already built the structure for earning, burning, and tier progression there, and needed a front-end system that could connect via API, without forcing them to duplicate workflows or adopt a rigid loyalty platform.

The Solution

SarellySarelly implemented JeriCommerce's API-first wallet pass, connecting Klaviyo's event and segmentation logic directly to a dynamic pass that customers can use to track their rewards. No app needed. All loyalty rules and point triggers remain in Klaviyo, while the wallet pass acts as the interactive layer.