Driving Loyalty Growth Through Wallet-Integrated Referral Programs

Enable seamless referral sharing and tracking through the wallet pass, making it effortless for customers to refer friends and earn rewards.

USE CASE
Driving Loyalty Growth Through Wallet-Integrated Referral Programs

Challenge

Loyalty programs often struggle to grow organically, relying heavily on brand-led campaigns. Without an easy way for existing customers to share their experiences and rewards with others, opportunities for viral growth are missed.

Solution

Enable seamless referral sharing and tracking through the wallet pass, making it effortless for customers to refer friends and earn rewards. By integrating personalized referral links and tracking directly into the wallet pass, retailers can turn loyal customers into brand advocates, encourage viral growth, and increase engagement.

Personalized Referral Links

Personalized Referral Links

  • Provide customers with unique referral links, dynamically generated using query parameters like email.
  • Share these links via automated email, SMS, or other channels, ensuring each customer receives their own personalized link.
  • Include the referral link within the wallet pass, so users can easily share it with others.

QR Code for Instant Referrals

QR Code for Instant Referrals

  • Include a dynamic QR code in the wallet pass that links directly to the referral registration page.
  • Friends can scan the QR code, instantly registering, and simplifying in-person referrals.

How it works

  1. Link Generation & Sharing
    Each customer is provided with a unique referral link, generated through dynamic query parameters like email. These links can be shared via email, SMS, or social media, or directly accessed in the wallet pass.
  1. Tracking via Web App or QR Code
    • Web App: Customers can track their referrals and rewards through a linked web app in the wallet pass, seeing their referral link, the number of friends invited, and the points earned.
    • QR Code: A dynamic QR code in the wallet pass allows customers to easily share their referral link in person, directly linking to the referral registration page.
  2. Referral Sign-Up & Reward Tracking
    A friend clicks the referral link or scans the QR code to register and earn a reward. Both the referrer and referee can track their rewards via the wallet pass or the linked web app.

Implementation Steps for Retailers

  1. Set Up Referral Program
    Create a referral program on your platform and ensure the referral link is dynamically generated for each customer.
  2. Integrate with Wallet Pass
    Set up the integration between your loyalty program and the wallet pass, ensuring each customer can access their unique referral link and the QR code within the pass.
  3. Automate Campaigns
    Use email and SMS platforms like Klaviyo to automate sending personalized referral links, encouraging customers to share them.
  4. Monitor & Optimize
    Use analytics tools to track the performance of the referral program and adjust as needed to maximize success.

Expected benefits

Viral Growth

Empower customers to drive program growth by sharing their personalized referral links.

Higher Engagement

Keep customers actively involved through rewards for referrals.

Ease of Use

Streamline the referral process with wallet pass integration and QR code access.

Seamless Experience

Consolidate tracking and rewards in the wallet pass for convenience.

Referral Participation

Track the number of referral links shared and how many customers are actively participating in the referral program.

Registration Conversion Rates

Measure how many new customers sign up using the referral links or QR codes.

Reward Distribution

Analyze how many points are earned by referrers and referees to ensure the reward system is functioning effectively.

Engagement Metrics

Monitor how often customers access the referral tracking page in their wallet pass and evaluate if they are sharing their links or using the QR code.

Other use cases

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Increase customer loyalty interaction by +50% 

We compiled a complete document about Mobile Wallet Marketing applications and use cases to guide our clients in how to elevate their Marketing Strategies with the integration of Wallet Pass.
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