Challenge

Traditional email and SMS campaigns often fail to maintain engagement across channels. Messages can be overlooked in crowded inboxes or forgotten after quick SMS glances. Plus, brands struggle to connect these digital efforts with in-store experiences. There’s a need for a solution that ties online and offline channels together for a seamless, engaging customer journey.

Solution

Integrating Mobile Wallet Passes into Shopify Flow, Connectif or Klaviyo workflows adds a persistent and dynamic channel that enhances engagement across email, SMS, and in-store interactions. Wallet passes create an omni-channel experience by offering geolocation notifications, personalized offers, and real-time updates—all accessible from a customer’s mobile device.

Easy Integration for Unified Campaigns

Automatically generate personalized wallet passes for customers based on their profiles and actions.
Add wallet pass download links to emails and SMS messages in existing workflows.
Keep passes up-to-date in real-time with new rewards, offers, or messages without manual intervention.

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Wallet Specific Triggers and Actions

Wallet integration adds unique triggers, such as wallet clicks, visits, downloads, scans... allowing brands to send tailored responses like push notifications or loyalty updates. For example, a wallet visit can trigger a reminder about an expiring offer, while a wallet scan at checkout can instantly reward points.

How it works

‍How Wallet Passes Complement Email, SMS, and In-Store Experiences

Abandoned Cart Recovery

Email: Share detailed product reminders with a discount code.
SMS: Send a quick reminder linking to the wallet pass.
Wallet Pass: Save the discount directly to the wallet, visible at checkout.

Seasonal Campaigns

Email: Announce offers with details and a wallet download link.
SMS: Remind customers with a direct link to their personalized pass.
Wallet Pass: Notify customers of nearby store locations via geolocation when the offer is valid in-store.

Loyalty Program Management

Email: Share points balances or tier upgrades with a call-to-action for wallet pass downloads.
SMS: Highlight program updates and direct users to their wallet pass.
Wallet Pass: Automatically sync points, rewards, and promotions across devices for in-store and online redemption.‍

In-Store Engagement

Use geolocation notifications to welcome customers to nearby stores with exclusive discounts saved in their wallet pass.
Ensure all offers and rewards are easily accessible for a frictionless checkout experience.

Implementation steps for retailers

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Set Up the Integration:

Connect Automation workflows to the wallet pass app in a few steps.

Configure Workflows:

Use triggers like cart abandonment, new loyalty sign-ups, or upcoming store events to send wallet pass links.

Design Personalized Campaigns:

Include wallet pass links in email and SMS templates to encourage downloads.

Engage In-Store:

Enable geolocation features to notify customers of nearby stores with active offers.

Why Add Wallet Passes If You Already Use SMS and Email?

Seamless Omnichannel Experience
Wallet passes bridge the gap between online and offline channels, creating a unified journey that keeps customers connected whether they’re shopping online or in-store.

Persistent Visibility
Unlike emails or SMS, wallet passes remain on the customer’s device, ensuring rewards and offers are always accessible.

Real-Time Updates
Wallet passes dynamically update with new offers, loyalty points, and geolocation-triggered notifications.

Enhanced In-Store Experience
Geolocation notifications remind customers of discounts and loyalty perks as they approach the store, boosting engagement and sales.

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Expected benefits

Improve Segmentation

By combining customer data insights with wallet pass functionality, brands can refine their audience targeting to unprecedented levels.

Example: Segment based on purchase frequency and deliver exclusive wallet pass offers to dormant customers, increasing reactivation rates by up to 25%. Hyper-targeted campaigns often achieve 2x higher CTR compared to general email campaigns.

Omni-channel Customer Experience

Wallet passes bridge the gap between digital and physical channels, creating a unified experience.

Geolocation notifications guide customers to nearby stores with time-sensitive offers, seamlessly complementing SMS and email.
Real-time updates in the wallet pass ensure rewards and offers are always current, enhancing loyalty.

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Higher Engagement Rates

Persistent wallet passes ensure important messages stay accessible, unlike emails lost in inboxes or SMS messages forgotten after reading.

Example: Wallet pass notifications see an average view rate of 90%, compared to 20% for emails and 35% for SMS click-throughs. Notifications triggered through wallet passes consistently outperform traditional reminder emails in driving campaign engagement.

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Increased Conversions

The combination of segmentation, persistent communication, and a seamless experience leads to more timely actions.

Example: Multi-channel campaigns integrating wallet passes have shown conversion rate lifts of up to 30% over email-only workflows.
Exclusive wallet-only offers drive in-store purchases and reduce abandoned carts for online shopping.

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Monitor campaign

Segmentation Success

Analyze the performance of ultra-targeted campaigns by comparing engagement rates between segmented and general audiences.

Use Automation's analytics to measure segment-specific metrics like email open rates, SMS click-through rates, and wallet pass adoption.

Wallet Pass Downloads

Track how many customers add wallet passes from email and SMS links.

Measure drop-off points to optimize CTA placement in your campaigns.

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Engagement Across Channels

Monitor how email, SMS, and wallet notifications work together to improve overall campaign performance.

Compare the engagement rates of email-only campaigns versus those supplemented by wallet pass notifications.

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In Store Conversions

Evaluate the impact of geolocation-triggered notifications on foot traffic and redemption rates.

Use QR code scans or redemption codes from wallet passes to track in-store campaign success.

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