Simplifying Reward Redemption at Checkouts Across Channels

With JeriCommerce’s wallet pass, customers can redeem rewards directly at checkout with streamlined processes for both in-store and online.

USE CASE
Simplifying Reward Redemption at Checkouts Across Channels

Challenge

For retailers with both physical and online stores, ensuring that customers can easily redeem rewards at checkout is challenging. Physical coupons are often forgotten, and digital code entries can be cumbersome and confusing, leading to missed redemptions and frustrated customers. To create a seamless experience, retailers need a way for customers to redeem rewards instantly at the checkout—whether online or in-store—without hassle.

Solution

With JeriCommerce’s wallet pass integration, customers can redeem rewards directly at checkout with streamlined processes for both in-store and online experiences. The mobile wallet pass holds all available rewards and updates them in real time. At physical checkouts, rewards can be applied by scanning the wallet pass, while at online checkouts, reward codes or discounts appear automatically, creating a smooth and convenient experience that requires minimal steps from the customer.

In-Store Redemption Process with QR Code Scanning

In-Store Redemption Process with QR Code Scanning

When customers visit a physical store, they can simply present their mobile wallet pass at checkout to redeem their rewards. The JeriCommerce system identifies eligible discounts on the spot, allowing cashiers to apply rewards instantly without the need for physical codes or additional customer steps.

Online Redemption with Effortless Reward Application

Online Redemption with Effortless Reward Application

The system provides a smooth checkout experience by enabling passwordless access directly from the wallet pass. With a single tap, customers access the checkout page, where any eligible rewards are automatically applied. If a code is needed, it’s clearly visible and easy to copy within the wallet pass, ensuring customers don’t need to navigate extra steps.

How it works

In-Store Journey:

  1. Arrival: Customers arrive at the physical store.
  2. Checkout: When checking out, they scan their wallet pass directly from their mobile device.
  3. Reward Redemption: Eligible rewards are automatically applied to the purchase, ensuring a seamless checkout experience.

Online Journey:

  1. Accessing the Store: Customers click the link in their wallet pass to access the retailer's website or app.
  2. Adding Items to Cart: While browsing, they select items to purchase.
  3. Reward Application: During checkout, rewards are either auto-applied or an easy-to-copy code is provided in the wallet pass, streamlining the entire process.

Implementation Steps for Retailers

Watch an example of  Wallet reward redemption in this video.

  1. Set Up Wallet Pass Features:
    • Generate wallet pass links for customers to download and save on their mobile devices.
    • Enable real-time reward updates, so the latest discounts are available on the pass.
  2. Integrate POS for In-Store Redemption:
    • Set up QR codes at key checkout locations, allowing customers to scan and redeem rewards.
    • Ensure the POS system is configured to recognize and apply rewards instantly through the wallet pass.
  3. Enable Auto-Apply Feature for Online Checkouts:
    • Configure the eCommerce platform to automatically detect rewards in the customer's wallet pass and apply them at checkout.
    • Set up a simple one-click link within the wallet pass to allow passwordless access to online stores.
  4. Analyze and Adjust:
    • Use JeriCommerce analytics to monitor redemption rates, both in-store and online, to understand customer engagement.
    • Collect feedback on customer experiences and optimize reward notifications and placements based on insights.

Expected benefits

Increased Reward Redemption Rates

By offering a seamless and convenient redemption process both online and in-store, customers are more likely to redeem their rewards, leading to higher engagement in the loyalty program.

Enhanced Customer Experience

With frictionless reward application, customers enjoy a smooth, hassle-free checkout experience, whether shopping online or in-store, strengthening their connection with the brand.

Higher Conversion Rates

The simplified online redemption process reduces cart abandonment, as customers no longer have to manually enter codes, improving conversion rates and overall sales.

Stronger Loyalty and Retention

Offering an easy, unified way to redeem rewards across all touchpoints encourages continued participation in the loyalty program, fostering long-term customer loyalty and repeat purchases.

Track key metrics like redemption rates and wallet pass usage to optimize reward redemption and enhance customer engagement.

Reward Redemption Rates

Track how often customers redeem rewards, both in-store and online, to measure the effectiveness of the streamlined redemption process and its impact on engagement.

Cart Abandonment Rates

Monitor the reduction in cart abandonment for online shoppers, particularly those eligible for rewards, as the system removes the friction of manual code entry during checkout.

Customer Engagement with Wallet Pass

Analyze the frequency of wallet pass usage to gauge how often customers are accessing and utilizing their rewards during purchases.

In-Store vs. Online Redemption

Compare redemption rates between in-store and online environments to understand customer preferences and identify areas for further optimization of the redemption experience across channels.

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Increase customer loyalty interaction by +50% 

We compiled a complete document about Mobile Wallet Marketing applications and use cases to guide our clients in how to elevate their Marketing Strategies with the integration of Wallet Pass.
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