How Wallet Push Notifications Drive Customer Engagement During BFCM

As Black Friday and Cyber Monday (BFCM) approach, brands are gearing up for one of the most crucial sales events of the year. While competition is fierce, a well-timed, personalized message can make all the difference in driving engagement and conversions. For brands using JeriCommerce's Wallet Pass solution, push notifications are a powerful tool to capture customer attention during these high-traffic shopping days. But what makes push notifications so effective, and how can brands optimize their strategy to see maximum results? Let’s dive into how push notifications can elevate your BFCM campaigns and bring value to your customers.

Why Push Notifications Are Essential for BFCM Campaigns

Push notifications are one of the most direct ways to reach your customers, particularly during high-stakes sales events like BFCM. These notifications appear directly on users’ mobile devices, making them almost impossible to miss. Studies show that push notifications can increase customer engagement by up to 88%, with open rates significantly higher than emails, particularly for time-sensitive offers. Here’s why this channel is ideal for BFCM:

1. Instant Reach: Push notifications reach customers instantly, making it easy to share limited-time deals.
2. High Visibility: Notifications show up directly on the lock screen, ensuring maximum visibility.
3. Personalization Potential: When combined with customer data, notifications can be tailored to each user, enhancing relevance and engagement.
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Best Practices for BFCM Push Notifications with JeriCommerce Wallet Pass
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Here are key strategies for maximizing the impact of your push notifications this BFCM season.
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1. Time It Right

• Peak Timing: During BFCM, timing is everything. Studies indicate that engagement rates peak during certain hours of the day, such as mid-morning and early evening. Use JeriCommerce analytics to determine when your audience is most active and schedule notifications accordingly.
• Countdowns for Urgency: Notifications that create a sense of urgency, like “Only 3 Hours Left!” or “Last Chance for 50% Off Today!” can drive immediate action. These are particularly effective during flash sales or limited-time offers.
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2. Segment and Personalize Messages

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Loyalty Member Exclusives: JeriCommerce allows you to segment your audience, so you can send special deals to loyalty program members or VIP customers. Craft notifications that emphasize exclusive access, such as “Early Access to BFCM Deals Just for You.”
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• Behavior-Based Targeting: Leverage behavioral data to personalize notifications. For example, send cart abandonment reminders to users who added items to their cart but didn’t complete the purchase. Personalized notifications can have 4-10x higher engagement compared to generic messages.
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3. Incorporate Geolocation Triggers for In-Store Engagement

• For brands with physical stores, JeriCommerce’s geolocation features allow you to reach shoppers nearby with store-specific deals. Notifications like “Exclusive BFCM In-Store Deals Available Here!” can drive foot traffic and increase conversions.

4. Optimize Content for Immediate Impact

• Short and Actionable: BFCM notifications need to be brief yet compelling. Use action-oriented language that motivates users, such as “Tap to Shop Now” or “Unlock Your Deal.”
• Include Clear CTAs: Direct users to a specific action, such as “Claim 30% Off Now!” or “Get Free Shipping Today Only.” Make it easy for them to know what to do next.
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Measuring the Impact of Push Notifications During BFCM

Tracking the effectiveness of your push notifications is essential to understand what works and where there’s room for improvement. JeriCommerce’s analytics offer insights into notification engagement, including:

• Open Rates: Track how many users are opening your notifications. Higher open rates indicate that your timing, content, or offer resonates with your audience.
• Click-Through Rates (CTR): Measure how many users tap on the notification link. A high CTR suggests that your messaging and CTA are effective.
• Redemption Rates for Wallet Coupons: For notifications tied to specific deals or coupons, monitor how many users redeem the offer. This is a direct indicator of your notification’s conversion power.

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Ready to get started? Contact us today to learn how JeriCommerce can boost your peak season campaigns with wallet pass technology.

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