Beyond Loyalty: How Wallet Pass Works as a Direct Marketing Channel

Wallet Pass is designed to bridge the gap between loyalty programs and customers, but its potential goes beyond that. In addition to facilitating membership and reward management, it can also be used to distribute digital gift cards, providing a seamless and accessible experience for customers. You don’t need a loyalty program to take advantage of its power. This tool is not only for managing points or memberships—it can become a direct and effective channel to communicate with your customers. From sending push notifications to distributing coupons, promotions, and gift cards, Wallet Pass is a frictionless way to enhance engagement with your audience.

How to use Wallet Pass as a direct channel

1. Personalized push notifications

Push notifications allow you to instantly communicate offers and updates. Unlike email, which can get lost in a crowded inbox, Wallet Pass push notifications appear directly on the user’s screen, capturing their attention immediately.

Example: New product launch. Instead of waiting for customers to open an email, send a push notification announcing the new item with a direct link to your online store.

2. Coupons, discounts, and gift cards without complex integrations

While many brands use Wallet Pass for rewarding loyalty, it can also be used to distribute discount coupons and digital gift cards without requiring a loyalty program. These items are stored in the user’s digital wallet, ensuring they are always at hand and increasing the likelihood of redemption.

Additionally, Wallet Pass integrates seamlessly with POS systems, allowing easy redemption of coupons and gift cards in physical stores. Customers can simply scan their Wallet Pass at checkout, applying their discount or using their gift card balance instantly.

Example: Mass discount campaigns. A brand launches a 20% off promotion across its online store and sends time-limited coupons or gift cards to users who have interacted with the brand in the last 30 days. These can be redeemed effortlessly at checkout using the store’s POS system.

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3. Location-based promotions

With geofencing, Wallet Pass enables push notifications when a customer is near a physical store or relevant location. This makes Wallet a powerful channel for driving foot traffic.

Example: A coffee shop chain detects a user passing near one of its locations and sends them a coupon for a free coffee if redeemed within the next hour.

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Psychological benefits: Wallet as an exclusive channel

Users perceive Wallet Pass as an exclusive channel, distinct from email or social media. Since it is a space where they store only valuable items (boarding passes, event tickets, access passes), any content received through Wallet has greater impact and credibility.

Key advantages:

• Less crowded than email: Higher open and engagement rates.
• Always accessible: Coupons, passes, and gift cards are stored on the user’s phone, ready to be used.
• Increased urgency: Real-time notifications with time-sensitive offers.

Conclusion

If your brand doesn’t have a loyalty program, Wallet Pass is still a key tool for improving communication and conversion. From push notifications to coupons, promotions, and gift card distribution, this channel allows you to reach customers quickly, effectively, and without technological barriers. With direct POS integration, redemption is seamless, making it easy for customers to engage with your offers.

Take advantage of Wallet Pass and elevate your marketing strategy—no complex integrations needed!

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Ready to get started? Contact us today to learn how JeriCommerce can boost your peak season campaigns with wallet pass technology.

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