Marketing

How D2C Brands Can Boost Customer Reviews with Wallet Passes and Automation

Marta Pérez

December 27, 2024

For direct-to-consumer (D2C) brands, customer reviews aren’t just a bonus—they’re a critical part of building trust and driving conversions. However, collecting reviews consistently can be a challenge. That’s where JeriCommerce Wallet Passes and automation flows step in, offering D2C brands a powerful solution to foster reviews, reward customers, and build loyalty.

In this blog, we’ll explore how you can use JeriCommerce’s Wallet Pass platform, seamlessly integrated with Shopify, to supercharge your review strategy and elevate customer engagement.

Why Reviews Matter for D2C Brands

Customer reviews play a crucial role in D2C success, offering benefits such as:

  • Social Proof: Helping skeptical shoppers trust your brand.
  • Actionable Insights: Feedback that drives product improvements.
  • SEO Boosts: Enhancing search rankings and discoverability.

But gathering reviews requires the right tools and timely engagement. That’s where JeriCommerce Wallet Passes come in.

JeriCommerce Wallet Passes: Your Secret to Review Success

JeriCommerce allow customers to save loyalty cards, offers, and notifications directly to their mobile wallets (Apple Wallet or Google Wallet). When combined with automation flows, these passes become a frictionless way to request and reward reviews while maintaining a seamless customer experience.

3 Ways JeriCommerce Helps You Foster Reviews

1. Post-Purchase Review Requests

Using JeriCommerce’s integration with tools like Shopify Flow, you can trigger an automated review request after a customer receives their order. The wallet pass simplifies the process, offering easy access to rewards for leaving a review.

Example Flow:

  • A customer makes a purchase.
  • After delivery, JeriCommerce triggers a notification to their wallet pass:
    “Leave a review for your recent purchase and get 10% off your next order!”

2. Reward Reviews Instantly

Once a customer leaves a review, JeriCommerce can instantly update their wallet pass with loyalty points, exclusive discounts, or other perks. This real-time feedback loop motivates customers to engage with your brand.

Example Flow:

  • A customer leaves a review.
  • JeriCommerce updates their wallet pass in real-time:
    “Thanks for your feedback! We’ve added 50 loyalty points to your wallet pass—redeem them on your next purchase.”

3. Automate Milestone Reminders

Create ongoing automation flows to remind customers to leave reviews after key milestones, such as completing three purchases or reaching a new loyalty tier. JeriCommerce ensures customers see their progress directly in their wallet pass, driving consistent engagement.

Example Flow:

  • A customer reaches a loyalty tier or purchase milestone.

JeriCommerce sends a wallet pass update:

“You’re one review away from unlocking 15% off your next order. Share your thoughts today!”

Why JeriCommerce Wallet Passes Work for D2C Brands

  1. Effortless Integration: Fully compatible with Shopify and Shopify Plus, enabling seamless automation of review campaigns.
  2. Frictionless Experience: No app downloads required—wallet passes are lightweight and easy for customers to access.
  3. Real-Time Updates: JeriCommerce enables automatic notifications and updates, keeping your brand top-of-mind.
  4. Scalable Engagement: Whether for loyalty programs, promotions, or reviews, wallet passes offer a versatile and scalable solution.

Ready to get started? Contact us today to learn how JeriCommerce can boost your peak season campaigns with wallet pass technology.

¡Install JeriCommerce in your Shopify store ¡and try first 50 passes for free!

Increase customer loyalty interaction by +50% 

We compiled a complete document about Mobile Wallet Marketing applications and use cases to guide our clients in how to elevate their Marketing Strategies with the integration of Loyalty Cards in your Apple and Android Wallet Passes.
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