The rise of online shopping has led to decreased foot traffic in physical stores, which presents a challenge for retailers trying to drive sales and maintain customer engagement in brick-and-mortar locations. Retailers need a solution that can reconnect customers with their physical stores without diminishing the appeal of online shopping.
By using JeriCommerce’s mobile wallet solution, retailers can create geolocation-based marketing campaigns. These campaigns automatically send push notifications to customers’ mobile wallets when they are near a physical store, offering them exclusive, in-store-only promotions. This strategy encourages customers to visit the nearest store, seamlessly connecting online engagement with offline traffic.
JeriCommerce’s platform enables retailers to use geolocation technology to detect when customers with the retailer’s wallet pass are near a physical store.When customers enter a specific proximity (e.g., within 500 meters), they automatically receive a push notification with an exclusive offer.
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Notifications feature in-store-only promotions, encouraging customers to visit the nearest store and redeem the offer.Retailers can create limited-time offers to add urgency, motivating customers to take immediate action.
Watch an example of an omnichannel customer journey in this video.
Personalized, location-based notifications drive more customers into physical stores.
Customers interact with the brand in real-time as they receive notifications tailored to their location.
In-store-only offers increase purchases and enhance the in-store shopping experience.
Retailers can integrate their online and offline marketing strategies, maintaining a consistent connection with customers across channels.
Monitor Campaign Performance Using JeriCommerce’s mobile wallet platform, retailers can track essential metrics to measure campaign success:
Number of push notifications delivered to customers when they’re near a store.
Track how many customers visited physical stores after receiving the geolocation-triggered notifications.
Measure how many customers redeemed the exclusive offers promoted through the notifications.
Track the number of customers who scanned their JeriCommerce wallet pass in-store to redeem promotions, offering a clear measure of in-store engagement and campaign effectiveness.
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